How to Repurpose Website Content for Social Media: Save Time and Boost Engagement

emmalouisemckenzie
Aug 16
2 min read

If you’re a small business owner, you probably spend hours crafting your website content but what happens once it’s live? Often, it just sits there… while social media demands fresh posts every day.

The good news? Your website content is a goldmine for social media. Repurposing it not only saves you time but also keeps your messaging consistent and drives traffic back to your site. Here’s how I do it:

1. Start With a Content Audit to Repurpose Website Content for Social Media

Take a look at your website. Check out your:

Blog posts
Service pages
About page
FAQs
Testimonials

Ask yourself: which pieces have key points, tips, or stories that could be shared on social media? For example, a blog like “5 Signs Your Website Needs a Refresh” can easily become a carousel post for Instagram or a LinkedIn tip post.

2. Turn Blogs into Social Posts

Your blog posts are full of bite-sized content. You can:

Break down key points into single-image posts or slides
Create carousel posts summarising each tip
Pull out standout quotes or stats for graphics

Consistency is key here, make sure you're using your brand fonts, colours, and tone so your posts are instantly recognisable.

3. Highlight Your Services

Your service pages aren’t just for your website, they’re perfect for social content too:

Pick one service per week and create a post around it.
Share a behind-the-scenes look, the benefits, or outcomes.
Always include a link back to the full page.

4. Share Testimonials & Case Studies

Your clients are your best marketers. Take testimonials and case studies and turn them into:

Quote graphics
Before-and-after visuals
Short story posts
Tag your clients to increase engagement and reach

5. Answer FAQs

Your website FAQs can be gold for social media. Turn common questions into posts or reels. For example:“How do I know if my website needs a refresh?” → create a short video or carousel answering that. This is a great way to repurpose website content for social media.

6. Repurpose Seasonal Content

Look at blogs and think about how they fit with current trends or seasons. Example: a post about working from home in Dunsborough could be turned into summer/winter productivity tips for your socials.

7. Tools & Tips to Make It Easy

Canva: Quickly design graphics and templates from your website content for free.
Metrical or Vista Social: Schedule posts efficiently so you’re not doing it daily.
Batch-create: Spend one afternoon creating multiple posts to save time over the month.

Final Thoughts

Your website content isn’t just static information, it’s fuel for your social media. Repurposing it saves time, keeps your brand consistent, and drives people back to your site. Try this: pick one page this week and turn it into a social post. You’ll be surprised how much content you already have ready to go!